One million reasons to celebrate

Tourism and Events Queensland reached a major milestone recently, hitting one million pieces of content shared with the #thisisqueensland hashtag on Instagram. 

That's one million photos and videos from locals, industry and most importantly, visitors to Queensland that have tagged their favourite places and experiences across the state. 

This is a great indicator of our advocacy strategy to see people share their own personal and authentic Queensland stories to social networks, which helps promote Queensland as a travel destination.

See the images