Wednesday 24 February 2016

Have You Herd? Elephant Parade Bangkok Raises Millions For Charity

After delighting locals and tourists alike for the last three months, Elephant Parade Bangkok came to a close last week.

Elephant Parade brought colour, excitement and, more importantly, smiles to almost one million local and international visitors over the Christmas/New Year period.

Almost 100 brightly coloured elephants took over the streets of Bangkok and were showcased around major sites throughout Thailand’s capital as part of the country’s largest ever open air art exhibition.

Local and international artists and famous supporters of Elephant Parade Bangkok 2015, including movie stars, designers, DJs and models, participated in designing the 1.5 metre elephant statues to help paint a brighter future for the country’s national animal.

In an exciting climax to the parade, the elephants were auctioned off at a charity dinner raising over THB 10 million which will be donated to a variety of projects to help the plight of domestic and wild elephants throughout the Kingdom and beyond.

Elephant Parade Bangkok officially ended with a glittering gala dinner and charity auction held at Anantara Siam Bangkok. The event hosted by prestigious auction house, Christies raised over THB10 million which will be donated to various charities that benefit wild and domestic elephants throughout the region.

The colourful herd of almost one hundred 1.5 metre elephants has delighted residents and tourists alike as they travelled throughout the Thai capital for three months starting with a launch at Siam Paragon in December 2015 to honour the 88th birthday of H.M. King Bhumibol Adulyadej. Bangkok’s premier night market, Asiatique was the herd’s second stop before finally ending in the more natural surroundings of Lumphini Park, allowing approximately one million visitors to get up close and personal with the capital’s largest ever outdoor art exhibition.

All elephants showcased in Elephant Parade Bangkok have been available for the public to bid and own in an online auction and twenty, selected by Christies, were auctioned off at the gala dinner. The total amount raised from both auctions has amounted to over THB 10 million. Notable celebrity painted elephants auctioned off on the night included, actor and martial artist Tony Jaa; supermodel and actress Sirinya Bishop; singer and musician Kong Saharat and architect Duangrit Bunnag. The largest bid of the evening went to the elephant Utopia by artist Elizabeth Romhild for THB 600,000.

The final proceeds will be donated to The Golden Triangle Asian Elephant Foundation who in turn will select strategic partners to drive forward key conservation projects. These include building the first elephant clinic in Chiang Mai’s Mae Teang Valley, expanding a Positive Reinforcement Target Training Project to traditional mahouts throughout Thailand helping protect 18,000 hectares of virgin rainforest in Cambodia where wild elephants roam and working closely with the national parks throughout Thailand to ensure the safety of wild elephants.

Other notable artists who participated in the world’s largest outdoor exhibition include: Designer Paul Smith, Moo Asava, ML Jirathorn Jiraprawat, Wisut Ponnimit, Nirut Sirichanya, Nancy Chandler and world number 1 DJ Hardwell.

To help raise more awareness and funds for elephant welfare and conservation projects, during the event Anantara Hotels, Resorts & Spas also gave Elephant Parade visitors the chance to win a seven day trip to Anantara's resorts in the Maldives through an Instagram competition with the main prize won by Evelyn Zheng. 

Mike Spits, Founder of Elephant Parade comments: “it is with great pride that we partnered with Anantara Hotels, Resorts & Spas for the spectacular Elephant Parade Bangkok. A big thank you to the artists and all sponsors for having made this happen! After having travelled the world with our expositions we finally showcased our elephant sculptures in Thailand. We are thrilled that once again we created millions of smiles and that auction proceeds will benefit Anantara's Golden Triangle Asian Elephant Foundation (GTAEF) and Friends of the Asian Elephants (FAE), the hospital where Mosha lives who continues to be the inspiration of Elephant Parade."

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