Friday 21 June 2013

Indulge your senses at The Rocks Aroma Festival

Coffee lovers of Sydney should find themselves following their noses to the heart of The Rocks on Sunday 21 July, 2013, where a wide range of boutique roasters and coffee experts will be accompanied by fine foods, musicians and more in celebrating the magic bean at The Rocks Aroma Festival.

Set in the heart of one of Sydney’s favourite hotspots the Aroma Festival snuggles itself along the foreshore of The Rocks, wafting the scents of many different roasts and brews down cobblestone laneways and towards the Quay. Presented by Sydney Harbour Foreshore Authority, Aroma has been a fixture of The Rocks event calendar since 1998. In 2013 Aroma returns with more coffee and special events than ever before.

Wander down on a wintery Sunday to warm yourself up with coffee tasting from only $2 per sample and grab a bite to eat from a range of delicious cakes, cookies and tea-time treats. Marvel at the talent of some artistic baristas and watch a mosaic made up of more than 8000 carefully brewed cups of coffee turn in to a famous face… and don’t forget to vote for your favourite café in The Rocks.

During the month of July the inaugural “Aroma Cup” will see The Rocks many cafes and baristas go head to head in a public vote with a member of the public in for the chance to win an ECM Casa IV coffee machine plus accommodation and dinner for two in The Rocks, valued at $1,700 – Just for voting for The Rocks’ best drop!

This year the festival includes not only the Sunday event, but also offers an impressive array of activities and workshops available in the week leading up to the big day. The coffee-curious can learn espresso tasting with boutique roasters Pablo & Rusty’s; enjoy insider’s tips from professional chocolate makers; learn about the complex and delicate flavours of coffee with different cupping sessions; take part in a workshop on Indonesian coffee; learn how to make pour-over coffee at home with a V60 and even explore the art of candle making. -booking is required with places limited.

On the day, there will be workshops available including coffee cupping, tea leaf reading and ‘creative and curious coffee experiences’ – an event hosted at various spots around The Rocks.

Discover a whole lot of coffee inspired experiences with coffee ice-cream, speciality menus and more. Rueben Hills will also offer a cupping session focussing on regional differences, and you can keep the kids amused with a paper cup-making themed workshop at The Rocks Discovery Museum.

Coffee brewing is an old tradition as well as a developing art, with some of the oldest techniques dating back to the 16th Century Ottoman Empire. Aroma Festival will also explore coffee’s origins and history with Campbell’s Cove hosting a Middle Eastern coffee corner where you can explore these fascinating Arabian brewing methods among belly dancers and traditional music.

Which café will you vote for? Which drop will tickle your fancy? Whose face will the mosaic depict? Curious coffee-lovers will find out on Sunday July 21, 2013 at The Rocks.

SHFA Creative Producer, Michael Cohen says “The Rocks Aroma Festival really is an event that has appreciation of coffee at its heart. This year we’re focusing even more on all things coffee with workshops ranging from the art of making the perfect cup to comparative tastings of different beans. We’ve brought together some of the city’s best baristas to showcase and share their love of the perfect drop.”

Whether you grow, roast, brew or drink coffee; whether it’s latte, espresso or long black; if you love that smell and can’t live without that taste, this festival is absolutely not to be missed.

Sydney Harbour Foreshore Authority is proud to manage The Rocks: traditional land of the Cadigal people and the birthplace of European settlement in Australia. Whilst preserving The Rocks’ unique heritage, we produce large scale and intimate quality events, outdoor markets, and educational tours. The Rocks: it’s a perfect blend of culture, cuisine and a myriad of experiences worth savouring.

AROMA FESTIVAL

Date: Sunday 21 July 2013
Location: The Rocks
Cost: Free
Website: therocks.com

AROMA WORKSHOPS AND SPECIAL EVENTS

Dates: 16–21 July
Location: The Rocks
Costs: Varies
Website: therocks.com

AROMA CUP

Date: 1-31 July
Location: The Rocks
Website: therocks.com

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