Wednesday 30 January 2013

New Content Added to WTM Latin America Event Programme

Two theatres will focus on current topics, trends, target sectors and much more.
 
World Travel Market Latin America, taking place in São Paulo on 23 – 25 April 2013, will incorporate a three day Event Programme highlighting different topics impacting Brazil, Latin America and the global travel industry.

The show will focus on Leisure, MICE and Business Travel, giving the Latin American travel industry a platform to conduct business and become one of the most important travel and tourism regions in the world. Two seminar theatres open to all visitors and exhibitors, will host a range of high-level local and international speakers who are experts in their field and guarantee to deliver quality content.

In addition to the existing Responsible Tourism and Social Travel Market Programmes, a number of new seminars have been confirmed including Sports Tourism concentrating on the upcoming FIFA World Cup and 2016 Olympic Games, UNWTO ‘round-tables’ discussing Latin America as a multi-destination, a PhocusWright conference,  travel blogging, travel technology and an airline session.

Plus, the European Travel Commission (ETC) will host a high level industry think-tank during WTM Latin America covering key components such as long-term strategy and brand-building exercise for Destination Europe in Brazil and Latin America.

The three target sectors of the event; Leisure, MICE and Business Travel, will be serviced by the second seminar theatre with daily forums. WTM Latin America will be working with key Latin American Associations including BRAZTOA, ICCA, MPI and ABGEV to organise and host the forums with two conferences and a cocktail reception per day. Vincent Lhoste, Project Director for WTM Latin America says: “The content of the event programme provides global and local insight into important tourism subjects. The sectorial forums help segment the content into three very different areas and provide visitors with relevant information and new opportunities and ideas for business.”

For regular event programme updates, visit www.wtmlatinamerica.com

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