Sunday 15 January 2012

UK Conference Venue Launches Tailored Delegate Management System


A Cambridge University College is achieving a UK first with the introduction of a customised state-of-the-art system to help its conference clients manage delegate bookings.

Robinson College is working in partnership with Grass Roots Delegate Management Services (DMS) to create a professional delegate management system that reflects the specific needs of the venue and its client base.

Called Delegate+, the system is designed to be user-friendly and will help Robinson’s clients, some of whom are not seasoned event organisers, to manage delegate bookings for their conferences and events easily and accurately. The system is data-secure, so delegates booking in can be assured that their details remain totally confidential and can be used on a standard desktop, laptop and iPad.

“This has been an exciting experience for our team, all of whom are now trained to set up and manage event registration for our clients,” said Rose McDonald, head of sales at Robinson College. “It is particularly thrilling that we believe we are the first academic venue in the UK to have such a tool and are sure that it will make a major contribution to the ongoing success of our conference and events business.

“Going forward, we will be able to extend Delegate+ to offer a helpdesk facility for a specific conference or event with a dedicated telephone line and the ability to handle delegate payments from national and international clients online or through the helpdesk.”

Commenting on the project, Giselle Ripken, managing director of Grass Roots DMS, said: “This has been a new departure for us to create a tailor-made tool for Robinson College, and we have enjoyed the challenge. The delegate management system has a number of features that will appeal to event organisers, including the facility to brand it with the client’s identity, monitor bookings and progress to enable additional marketing if required and assure delegates using the system that their personal data is secure.”

Grass Roots DMS sees the launch as just the start of an ongoing relationship with Robinson. “Will be holding quarterly reviews to check functionality and suggest enhancements as we go forward,” explained Grass Roots DMS business development director Caryl Tiller.

Robinson College was purpose-built with conferences in mind to bring in revenue and regularly hosts residential and day conferences for over 250 delegates and drinks and canapĂ© receptions for up to 700.  State-of-the-art wi-fi (300mbps) is provided in all bedrooms, available to delegates free of charge.

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