AirAsia Sets Sights To Be ASEAN Flag Bearer

AIRASIA has taken several steps to enhance its image as an ASEAN airline, including joining ASEANTA last year as a chapter member and recently opening a dedicated ASEAN outreach office in Jakarta.

V Raman Narayanan, regional head, ASEAN affairs and government relations, AirAsia, explained that the AirAsia ASEAN office was a means to broaden the low-cost carrier’s branding as a ‘Truly ASEAN’ airline, and to extend its outreach to regional tourism stakeholders.

  

Scheduled to officially launch on February 22, the office’s location in the Indonesian capital is also expected to foster AirAsia’s relationship with the Jakarta-based ASEAN Secretariat, and help the carrier get across its ideas on developing regional aviation and tourism.

“We want to invest in the region as a whole instead of just one country,” he said. “AirAsia is already established as the dominant airline in ASEAN.”